Bit by bit, artificial intelligence is coming to marketing software, so that marketers can focus less on clicking through setups and more on making broad strategic decisions.
Today at our MarTech conference, 2015-founded startup YesPath is announcing its first product, the AI-powered ABM (Account-Based Marketing) platform. It is designed to automate segmentation for the targeting of accounts and people within those accounts, initially through website content and eventually through other channels, like email or ads.
