Investing in founders with user empathy
PLG has become a wildly popular way to launch a company, and as such, it becomes even more important to identify founders who have high user empathy and an understanding of the adoption journey. Here's how Wing thinks about investing in PLG companies.
Deliver immediate value
PLG founders deeply understand the pain points of their users. The product delivers out-of-the-box value, or users will move on to another tool.
PLG is so much more than “build it and they will come.” The best PLG founders work tirelessly and creatively to optimize the product for distribution.
All-in on PLG
To build a successful PLG company, founders need to fully embrace cross-functional collaboration with the product at the epicenter of the organization.